Business Works Central Alberta (BWCA) Business Coach (Subcontractor)

Statement of Qualifications & Job Description
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  • Post-Secondary education in Commerce, Business Management, Marketing and Sales, Financial Planning or related


  • 5+ years writing and reviewing business plans


  • 3+ business coaching experience with new entrepreneurs and diverse clientele


  • Experience working with clients to identify and overcome barriers to employment and self-employment; must be able to provide guidance, support and empathy to program clients


  • Strong community contacts and understanding of available resources to assist clients with their business development and launch


  • Comfortable working in a remote environment – ability to work independently, accept direction and guidance from a remote team, and able to prioritize key tasks on a given day



Personal Suitability:

A. Shows respect for diversity and ability to work effectively and productively with a diverse clientele

B. Contributes as a team player while taking initiative to work independently

C. Maintains comfort with change and learning; demonstrates a commitment to professional development

D. Possesses an awareness of one’s own capabilities and understanding of when to draw upon others’ expertise

E. Demonstrates a positive attitude and professional conduct

F. A desire to inspire, motivate and mentor people are a passion for you

G. Enjoy networking and building relationships in the program and the community

Abilities and Skills:

Ability to:

A. Ability to work under pressure, manage competing priorities, meet deadlines

B. Able to handle confidential information with discretion and adhere to professional guidelines (including those in the Canadian Standards and Guidelines for Career Practitioners), as well as relevant legal regulations and standards

C. Establish and maintain productive and professional interactions with participants and assist individuals towards self-understanding and self-development

D. Demonstrate proficiency in the use of Word, Excel, Outlook and Internet

E. Utilize highly developed oral and written communication skills

F. Manage client scheduling as required

G. Prepare reports for purposes of reporting to management and government bodies

Knowledge of:

A. Small business development and management

B. Marketing and sales, project and time management

C. A variety of business types, industries and forms

D. Business plans – ability to work with templates

E. Current local wage, economies and working conditions

F. Alberta Labour Laws and Employment Standards

G. Local Federal and Provincial employment programs, as well as a thorough knowledge of local and community employment and education-related programs and services

H. The career development process, barriers to employment/self-employment, and the Job Loss Cycle

I. How local, regional, national and global labour markets function

J. How to acquire and utilize labour market information

K. Relevant income supports (e.g. Employment Insurance, Learner Income Support Benefits)

L. Legal Matters

M. Canadian Standards and Guidelines for Career Practitioners



Reports to: BWCA Program Manager

The Business Coach is responsible for providing clients with specialized business expertise, skill-based training and mentorship that will lead them to the successful launch of their small business. The Business Coach will assist clients with turning their business concepts into viable business plans through one-on-one coaching. The Business Coach will be an advocate and mentor for the clients and will be accountable for monitoring clients’ progression throughout the SE program.


Business Development:

  • Contact clients weekly during the program for coaching, mentorship, guidance and support.


  • Provide tailored tools and resources to support clients in developing business concepts, business plans and business plan financial statements.


  • Coach clients on conducting research as it relates to the technical development of their businesses (such as specific industry or product research, utilizing limited financial resources, employment standards, legislation requirements, marketing strategies).


  • Review final copies of business plans; evaluate the plan and write a brief summary to recommend the plan if appropriate, or outline any relevant (and public) information for the review panel that will evaluate the business proposal.


  • Offer realistic alternatives, solutions and resources to clients whose businesses do not establish sufficient financial feasibility.


  • Ensure strict adherence to client confidentiality and all other professional codes of conduct.

Business Implementation:

  • Support BWCA clients with sustainability of their business operations, suggesting relevant services and recommending other BWCA clients where appropriate.


  • Arrange mentoring partnerships between new business owners and successful BWCA Program alumni and other business leaders in the community.


  • If applicable, provide post-project mentoring support and bi-weekly follow-up for three months after clients exit the program.


  • Provide ongoing mentorship, coaching, and guidance to clients.


  • Provide guidance to clients on effective use of limited personal funds.


  • Deliver appropriate information regarding business income and taxation filing requirements.


  • Ensure the completion of concept workbooks and business plan workbooks for submission to the Program Manager. Complete staff comments and checklist before packages are sent to the Program Manager.


  • Maintain in-house participant attendance records, database and participant service statistics.


  • Maintain records and complete reports as required, to ensure appropriate data is available for ongoing service performance evaluation and monitoring; submit contributions to the monthly narrative of program activities and other reports as necessary.


  • Liaise with the Program Manager regarding participant inquiries and/or issues.


  • Report and liaise regularly with Program Manager.

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